TAG Heuer Tesla Roadster 2010

TAG Heuer Tesla Roadster 2010 will be on display at the Geneva Motor Show. TAG Heuer Tesla Roadster 2010 represents the worldwide partnership of Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors and markets 150th anniversary of the iconic Swiss brand.

This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18.

This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand's vintage stopwatches.